Decoding Zohran Mamdani's Style Choice: The Garment He Wears Reveals Regarding Modern Manhood and a Shifting Culture.
Coming of age in London during the noughties, I was always immersed in a world of suits. You saw them on City financiers hurrying through the Square Mile. They were worn by fathers in the city's great park, kicking footballs in the evening light. Even school, a inexpensive grey suit was our required uniform. Historically, the suit has functioned as a uniform of seriousness, signaling power and performance—qualities I was expected to aspire to to become a "man". Yet, until recently, my generation appeared to wear them less and less, and they had largely disappeared from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a subdued black overcoat, crisp white shirt, and a notable silk tie. Riding high by an ingenious campaign, he captivated the public's imagination unlike any recent mayoral candidate. But whether he was celebrating in a music venue or attending a film premiere, one thing was mostly unchanged: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet conventional, his is a quintessentially professional millennial suit—that is, as common as it can be for a cohort that seldom bothers to wear one.
"This garment is in this weird position," notes men's fashion writer Derek Guy. "It's been dying a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest locations: marriages, funerals, to some extent, legal proceedings," Guy explains. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long ceded from everyday use." Many politicians "don this attire to say: 'I represent a politician, you can trust me. You should support me. I have authority.'" But while the suit has traditionally conveyed this, today it performs authority in the attempt of gaining public confidence. As Guy elaborates: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a subtle form of performance, in that it enacts manliness, authority and even proximity to power.
This analysis stayed with me. On the rare occasions I need a suit—for a ceremony or black-tie event—I retrieve the one I bought from a Tokyo department store several years ago. When I first selected it, it made me feel refined and expensive, but its slim cut now feels passé. I imagine this feeling will be only too recognizable for many of us in the global community whose parents originate in somewhere else, especially developing countries.
Unsurprisingly, the working man's suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through trends; a particular cut can thus define an era—and feel quickly outdated. Consider the present: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something destined to be out of fashion within five years. Yet the appeal, at least in some quarters, persists: in the past year, department stores report suit sales increasing more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a European label that retails in a mid-market price bracket. "He is precisely a reflection of his upbringing," says Guy. "In his thirties, he's neither poor nor extremely wealthy." To that end, his mid-level suit will appeal to the group most inclined to support him: people in their 30s and 40s, college graduates earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits plausibly don't contradict his proposed policies—which include a capping rents, building affordable homes, and free public buses.
"You could never imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and grew up in that property development world. A status symbol fits naturally with that tycoon class, just as more accessible brands fit naturally with Mamdani's constituency."
The history of suits in politics is long and storied: from a well-known leader's "controversial" tan suit to other national figures and their suspiciously polished, custom-fit appearance. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the potential to define them.
Performance of Banality and Protective Armor
Maybe the point is what one scholar refers to the "enactment of banality", summoning the suit's long career as a standard attire of political power. Mamdani's specific selection taps into a deliberate modesty, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. However, some think Mamdani would be cognizant of the suit's military and colonial legacy: "The suit isn't neutral; scholars have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "I think if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of asserting credibility, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is not a new phenomenon. Indeed historical leaders once wore formal Western attire during their formative years. These days, other world leaders have started exchanging their usual military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the tension between insider and outsider is visible."
The attire Mamdani selects is deeply significant. "As a Muslim child of immigrants of Indian descent and a progressive politician, he is under pressure to conform to what many American voters expect as a sign of leadership," says one author, while at the same time needing to walk a tightrope by "avoiding the appearance of an establishment figure betraying his distinctive roots and values."
But there is an acute awareness of the different rules applied to who wears suits and what is read into it. "That may come in part from Mamdani being a millennial, skilled to assume different identities to fit the situation, but it may also be part of his multicultural background, where adapting between cultures, traditions and clothing styles is common," it is said. "Some individuals can remain unremarked," but when others "seek to gain the power that suits represent," they must meticulously navigate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the tension between somewhere and nowhere, inclusion and exclusion, is visible. I know well the awkwardness of trying to fit into something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, image is not without meaning.